YouTube is the largest video sharing platform and the second largest search engine in the world. A Billion people use YouTube all over the planet every month. YouTube on mobile alone, reaches more 18-49 year-olds than any cable network in the U.S.
Over half of the views on YouTube are from mobiles or tablets and the average session length is a whopping 40 minutes! Even more mind-blowing is the fact that Four billion videos are watched each day on YouTube.
Watch this 1-minute video to see how YouTube advertising works. Or watch the Simpsons version…
So what do you need to run a video ad on YouTube?
1) A Video
2) An Advertising Budget of any size
3) A Target audience
4) A goal that can be measured
Simply Ads can help you to create a video, manage your advertising budget, manage the ad targeting and help you to measure the success of the ad campaign against your goals.
When you run a Trueview in-stream advert on YouTube, you show a 30-second video advert to a YouTube user and they have the option to skip it after 5 seconds. If they skip it before your 30 second ad has finished playing, you don’t pay a penny! And if they do watch it, it might cost you around $0.05.
The management of budget and targeting is all largely based on the long-established and proven Google AdWords platform, giving advertisers a wealth of valuable targeting options and bid optimization ability.
One of the coolest things about YouTube advertising is the amount of control you have over who sees your ad. You are able to select attributes that make up your target audience and show your adverts only to those people. And remember, if they skip it, you don’t pay!
The following criteria can be used to form a targeting group:
Example: A classic car dealership in Cambridge wants to advertise to older men who are interested in classic cars within a 50-mile radius.
Location: Cambridge +50miles
Interests: Classic Cars, Brands – Porsche, Ferrari, Bentley etc
Remarketing: Show the advert to people who have visited their site previously.
In-Market segment: Autos & Vehicle
Customer Match advertising: Upload your mailing list and target these users too.
Placement targeting: Choose videos you know your audience is watching and advertise on them
With the audience defined, the AdWords platform will display how many people the ad could potentially be shown to for their budget. Once the right balance has been struck between audience size, specificity and budget, you can run your advert and monitor the performance in a multitude of different ways depending on the campaign goals.
YouTube Advertising offers businesses an excellent way to stand out from their competitors, gain awareness and drive business.