BrandAlley’s creative director, approached us to assist with the production of the 2019 black Friday campaign. With deliverables for a YouTube advert as well as Instagram stories, instagram video and Facebook video posts.
It was also very important to effectively convey the high-end nature of the heavily-discounted products the company offer, via using upmarket, luxurious visuals.
Our 3D specialist created the traffic light element with the dancing traffic person using motion captured dance moves then rigged and bought to life. This was then composited into the final shots with the model.
Once the main advert had been approved, we set about cutting it down into specific short sequences, as directed by the client, which were then used for bumper adverts on YouTube, along with other social media platforms.